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  • gretchenrubin 10:00:58 on 2017/04/07 Permalink
    Tags: , , , , , , influence, , , , persuasion, , , young-adult literature   

    Revealed! Three Excellent Books for April: How to Influence Others, a Romance, and an Art-Filled Memoir. 

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    Because nothing boosts happiness more than a great book, each month, I suggest:

    — one outstanding book about happiness or habits or human nature

    — one outstanding work of children’s or young-adult literature–I have a crazy passion for kidlit

    — one eccentric pick–a widely admired and excellent book that I love, yes, but one that may not appeal to everyone

    Shop at IndieBound, BN.com, or Amazon (I’m an affiliate), or your favorite local bookstore. Or my favorite, visit the library!

    For all the books I choose, I love them; I’ve read most of them at least twice if not many times; and they’re widely admired.

    Now, for the three book-club choices. Drumroll…

    A book about happiness, good habits, or human nature:

    Influence: The Psychology of Persuasion by Robert Cialdini

    This is an absolutely fascinating book about persuasion — how do we persuade other people, and what do they do to persuade us? It’s written in an accessible, interesting way, and is one of the rare books that truly transformed my way of seeing the world around me.


    Buy from IndieBound; BN.com; Amazon.

    An outstanding children’s book:

    Flower by Elizabeth Craft and Shea Olsen

    Of course I can’t resist recommending the excellent young-adult novel by my sister. The tag line is “She had a plan, then she met him.” There’s romance, temptation, secrets, family drama, best friends, college applications, extravagant gestures, celebrity...delicious. If you enjoy listening to Elizabeth on the Happier podcast, you might get a kick out of reading her book.

    Buy from IndieBound; BN.com; Amazon.

    An eccentric pick:

    Another Part of the Wood: A Self-Portrait by Kenneth Clark

    I love memoirs, and I loved reading this self-portrait of Kenneth Clark, the museum director, art historian, and presenter of the blockbuster TV series Civilisation. I especially love reading memoirs by people who describe why they love their work so much.

    Buy from IndieBound; BN.com; Amazon.

    If you want to make sure you never miss a month’s selections, sign up here for the book club newsletter.

    Remember, if you want to see what I read each week, I post a photo of my pile of completed books on my Facebook Page every Sunday night, #GretchenRubinReads.

    I continue to read book after book on the subject of color — it’s odd to find myself fascinated by this highly specialized topic. It’s definitely contributing to my desire to collect giant sets of colored pens and colored markers — which I can now use in the coloring book I created! The Happiness Project Mini-Posters: A Coloring Book with 20 Hand-lettered Quotes to Pull Out and Frame hit the shelves this week. It shot to  #1 in Adult Coloring Books (a surprisingly large category) which made me very happy.

    Lately I’ve been in the mood for memoirs. Any great ones to recommend? Or books about color, of course.

    The post Revealed! Three Excellent Books for April: How to Influence Others, a Romance, and an Art-Filled Memoir. appeared first on Gretchen Rubin.

  • feedwordpress 21:17:01 on 2016/03/07 Permalink
    Tags: advertisements, , Dan Pink, , , persuasion, ,   

    Take a Look at These Signs. Can You Guess Which Tendency Is Targeted? 

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    I continue to be obsessed with my Four Tendencies framework — lucky for me, given that I’m writing a book on the subject! (To hear when that book goes on sale, sign up here.)

    One fun thing I’ve been doing? Searching for signs that are aimed at a particular Tendency, or that do a good job of appealing to all Four Tendencies.

    Before I get to the signs, if you need a quick overview of the Four Tendencies:

    In a nutshell, it distinguishes how people tend to respond to expectations: outer expectations (a deadline, a “request” from a sweetheart) and inner expectations (write a novel in your free time, keep a New Year’s resolution).

    • Upholders respond readily to outer and inner expectations (I’m an Upholder, 100%)
    • Questioners question all expectations; they’ll meet an expectation if they think it makes sense–essentially, they make all expectations into inner expectations
    • Obligers meet outer expectations, but struggle to meet expectations they impose on themselves
    • Rebels resist all expectations, outer and inner alike


    To take the online Quiz to determine your Tendency, go here.

    Here are some signs that have definite special appeal to one particular Tendency. See if you can guess which Tendency — answers at the bottom.

    1. Bathroom Etiquette sign

    What do you think? Does this appeal most to Upholder, Questioner, Obliger, or Rebel?


    2. Anti-smoking campaign video

    How about this video of one of the Food and Drug Administration anti-smoking campaigns? Watch the video here.


    3. Wet boots sign

    This sign about wet boots would likely appeal to several Tendencies but to me, it seems mostly aimed at one. Which one?



    “Bathroom Etiquette” is for Obligers, by Obligers! That line, “Keep the place nice for others, if not for yourself” — that’s Obliger.

    The anti-smoking ad campaign is aimed squarely at Rebels. If you smoke, you’re controlled, you’re trapped, you’re someone else’s puppet, you’re pouring your money into someone else’s pocket. Terrific!

    “Wet boots” seems aimed at Questioners. I suspect that the locker-room attendant had spent many a weary minute explaining to Questioner gym-goers why the boots should indeed stay on the floor.

    I was inspired to look for these signs by a brilliant series that Dan Pink did on his blog, called Emotionally Intelligent Signage. He posts photos of…you guessed it, emotionally intelligent signs. It’s so much fun to look at these clever signs. He’s got a bunch listed here.

    A few readers have sent me good examples of Tendency-focused signs, and I’d love more! Send them my way. I get the biggest kick out of them.

    Stay tuned for a post of my favorite signs that target all the Tendencies in one message.

    Have you seen signs that seem effectively designed to push the buttons of one Tendency?

    The post Take a Look at These Signs. Can You Guess Which Tendency Is Targeted? appeared first on Gretchen Rubin.

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